Masaya is an Experience Designer・Design Strategist
leading organizations to achieve organic growth through a holistic
understanding of the ecosystem and transformative insights
by close observation of each organism
Masaya enjoys creating delightful moments for people across
physical and digital with his unique blend of creativity and
business acumen from a 10-year career.
Having lived in three different countries and worked and interacted with people around the world, Masaya brings a unique cultural awareness and way of thinking integrating diverse perspectives and disciplines.
From Tokyo to Chicago, he thrives on a record of successfully leading and contributing to unprecedented experience design, strategy, and marketing projects throughout his 10-year career. He has enough sensitivity to find slight differences and high motivation to endeavor.
FEATURED PROJECTS
Not all information is disclosed due to confidentiality.
UX, INTERACTION DESIGN
DESIGN STRATEGY
Designing for women who are incarcerated / recently released from custody to empower & re-fill self-confidence without being scared to have choices. digital/technology context
ONGOING; COMING SOON
OTHER WORKS
EXPERIENCE
Global project management for realizing massive and complicated art sculpture by collaborating with over 20 institutes.
Installing massive artwork as well as inflatable mobile concert hall for the first time in Tokyo, designed by world-renowned architect Arata Isozaki and English sculptor Anish Kapoor. Event was aided the recovery from the East Japan Earthquake via music and art as embracing 10 year brand anniversary. Gaining high advertising Equivalency Value, more than ten-times return on its investment.
Reinterpretation of Japanese sensitivity and amplifying brand in the greenery and art context.【Good Design Award Winning】
Creating a new seasonal symbol of installation where light and mist dance through outdoor space inspired by traditional Japanese rock gardens.
Questioning core brand value once again and creating symbol of summer in a town, orchestrating various town activities across organization silos. Redesign the holistic strategy in order to have consistency and strong messages as a brand.
©️Lucerne Festival
PRODUCT
Product marketing, Product development & communication plan management for 10 product categories.
©️Panasonic